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FTAA.ngcp/inf/03/Rev.2
March 22, 2002

Original: Spanish-English
Translation: non FTAA Secretariat

FTAA - Negotiating Group on Competition Policy

      

Inventory of Domestic Laws and Regulations relating to
Competition Policy in the Western Hemisphere

 

Prepared by:

Tripartite Committee
 Organization of American States
 Trade Unit


 

SUMMARY

Introduction
 

This document compiles the laws on free competition in force in the Western Hemisphere countries, in accordance with the methodology and information agreed on and supplied by the Free Trade Area of the Americas Working Group on Competition Policy at the first meeting held in Lima, Peru, May 16 and 17, 1996.

Competition policy deals with a variety of areas and aspects of a market economy system. However, narrowly defined by the Working Group, it refers to the set of laws and regulations aimed at ensuring that national markets function correctly. To that extent, these laws prohibit commercial practices (i.e., concerted agreements, abuse of dominant positions, monopolization and economic concentration) which limit or restrict competition to the detriment of consumers and efficient allocation of resources in the economy.

The document is divided into thirteen (13) sections: (i) legal framework, (ii) objectives of the laws, (iii) scope of application, (iv) exceptions to scope of application, (v) general prohibitions, (vi) prohibited conduct, including definitions, (vii) exceptions to prohibited conduct, (viii) economic concentrations, (ix) enforcement bodies, (x) functions of enforcement bodies, (xi) administrative and/or judicial procedures, (xii) administrative and/or judicial sanctions, and (xiii) recourse or appeal.

A summary of these elements follows.

I. Legal Framework

The protection of competition is guaranteed in most of the countries in the Hemisphere. On a constitutional level, many national Constitutions promote competition with provisions related to freedom of contract, commerce and private economic initiative. Some others prohibit monopolies, except those established in favor of the state or by law, excessive concentration of economic power and abusive manipulation of prices and other market conditions.

On a legal level, thirteen (13) countries in the Hemisphere have legislation and institutions on free competition: Argentina (1919, amended in 1946 and 1980, and currently under review), Brazil (1962, amended in 1990 and revised in 1994), Canada (1889, and subsequent legislation and amendments), Colombia (1959, supplemented in 1992), Costa Rica (1994), Chile (1959, amended in 1973 and revised and incorporated in 1979), Jamaica (1993), Mexico (1934, replaced in 1992), Panama (1996), Peru (1991, modified in 1994 and 1996), Uruguay (2001), Venezuela (1991) and United States (1890 and subsequent other legislation and amendments).

Furthermore, Bolivia, Ecuador, Honduras, El Salvador, Guatemala, Nicaragua, Dominican Republic, and Trinidad and Tobago are actively designing and debating respective draft legislation on the issue.

II. Objectives of the Laws

The laws on competition in the Hemisphere can have various overall objectives: promotion and defense of competition, promotion of economic efficiency and consumer welfare, freedom of initiative, opening up of markets, fair and equal participation for small and medium enterprises, deconcentration of economic power, and prevention of monopolies and abuses of dominant position.

III. Scope of Application

In regard to persons, the laws of the Hemisphere apply to all national or foreign, public or private persons, enterprises or corporations. In regard to practices, the laws apply to all conduct, agreements, acts or transactions pertaining to production and marketing of goods and services. In regard to territory, the laws apply to practices carried out inside the countries’ national territory. In some countries the laws also apply to practices originating abroad that affect internal or external trade.

On a subregional level, the Andean Community and MERCOSUR countries apply a common regime when practices produce effects that limit competition in the sub-regional market. By the same token in countries with a federal system like the United States, state laws apply parallel to federal ones when anti-competitive practices occur within the market of a state.

IV. Exceptions to Scope of Application

In regard to persons, in Brazil, Colombia, Chile, Jamaica, Mexico, Panama and Peru, it is allowed the existence of State monopolies, sectors reserved for strategic or national security reasons and the exclusive exploitation of intellectual property rights. Nonetheless, it is equally recognized in such countries that these monopolies are subject to the competition laws when they incur in abuses of dominant position or monopolistic practices beyond the nature of the scope provided.

In regard to practices, in Canada, Colombia, Costa Rica, Jamaica, Mexico, United States and Venezuela specific sectors and economic activities like agriculture, professional sports, labor organizations and export activities have been exempted from competition laws. In regard to territory, in the United States, State laws apply parallel to federal ones when anti-competitive practices have effects within the market of a State.

V. General Prohibitions

The laws of the Hemisphere, in general, prohibit all commercial conduct that limits, restricts, or distorts competition.

VI. Prohibited Conduct

The laws of the Hemisphere prohibit certain horizontal practices consisting of any type of collusive agreements between enterprises competing in the same sector, as they do certain vertical practices deriving from agreements between enterprises that perform their activities at different stages of the production process.

Many laws provide a specific list of prohibited conduct which include: (i) fixing prices and other sale conditions, (ii) imposing barriers to market access, (iii) collusive tenders, (iv) limiting production or sale by fixing or distributing quotas, (v) concerted refusal to purchase products, provide services, or admit new participants to the market, (vi) allocation of markets, (vii) discriminatory and predatory agreements, (viii) tied-in acceptance of supplementary services, (ix) exclusive agreements, (x) abuse of dominant position or monopolization, and (xi) boycotts.

Commonality and divergence in this area depend on the law adopted by each country as well as on the case law developed by each national enforcement body. There are absolute, non-authorizable or per se prohibitions and relative, authorizable or rule of reason prohibitions.

VII. Exceptions to Prohibited Conduct

The enforcement bodies, on a case-by-case basis, may examine conduct which might otherwise be prohibited to determine if it could be justified by its pro-competitive and efficiency-enhancing effects.

The practices for which such exception is allowed include, economic concentration, certain vertical agreements on conditions not relating to prices like territorial representation or exclusive agreements, agreements that help improve production, quality, and marketing of goods and services, development of research and technology, and utilization of economies of scale.

 

 

In some countries the criteria and procedures are established in regulations or judicial precedents, whereas in other countries these elements are left to the agencies’ discretion. In these countries, the concepts and criteria to grant exemptions may vary from country to country.

VIII. Economic Concentrations

The laws of the Hemisphere, with the exception of Argentina, Chile, and Peru (control regime for the electricity sector), contain provisions for controlling economic concentration deriving from joint ventures, mergers, acquisition or incorporation of companies, when their effect is to diminish, harm or impede competition.

To this end Brazil, Canada, Colombia, Costa Rica, Jamaica, Mexico, and Venezuela have merger control regulations based on either mandatory prior notification or voluntary notification in order to assess the degree of concentration and its effects on competition.

IX. Enforcement Bodies

Generally, the laws of the Hemisphere are enforced by independent bodies or agencies in the form of commissions (Argentina, Brazil, Canada, Costa Rica, Chile, Jamaica, Mexico, Peru, and the United States) or superintendencies (Colombia and Venezuela). This autonomy is technical and operational with regard to conducting investigations and procedures and law decision-making and enforcement. The decisions on investigations are reached in a collegiate manner, in the case of Commissions, or by a single person, in the case of Superintendencies. The enforcement bodies are assisted by technical units or secretariats.

In Brazil, Canada, Chile, Peru and the United States the laws empower other agencies with enforcement responsibilities. In Brazil, there are the Secretariat of Economic Law and the Secretariat of Economic Surveillance. In Canada, there is the Attorney General with respect to criminal cases and the Competition Tribunal. In Chile, there is the Economic National Prosecutor. In Peru, there is INDECOPI´s Tribunal of Competition and Intellectual Property.

In all the countries tribunals and courts are charged with reviewing decisions adopted by the administrative bodies that enforce the laws or adjudicate the case themselves. In the case of the United States and Canada, courts and tribunals are charged with resolving cases brought by the Department of Justice and the Bureau of Competition respectively, against anti-competitive conduct.

X. Functions of Enforcement Bodies

In broad terms, the function of enforcement bodies is to ensure fulfillment of provisions relating to competition. For these functions, enforcement bodies in most countries have broad powers to enact preventive measures, and demand testimony, documents or information pertaining to private persons and public bodies. The enforcement bodies may also issue injunctions or seek them in court.

In Brazil, Colombia, Costa Rica, Canada, Chile, Peru, Mexico, the United States and Venezuela the enforcement bodies may provide comments and opinions on regulations, policy and programs which might prove adverse to competition, and recommend their amendment or elimination ("Advocacy of Competition").

XI. Administrative and/or Judicial Procedure

In all countries the procedures for conducting investigations and resolving cases of prohibited conduct are administrative or judicial and may be initiated ex officio by the body or on the petition of an interested party. The laws establish the instances, modalities, evidence, sanctions, and time periods for resolving cases or authorizations. Additionally, Uruguay stipulates arbitration procedures to solve disputes arising from wrongful acts of competitors prohibited under her competition law.

The laws also resort to judicial procedures established by ordinary law for cases of judicial review of acts and determinations by administrative enforcement organs. In Argentina, Canada, Jamaica, and the United States sanctions for violations of their laws are determined by tribunals and courts, after a finding of the enforcement bodies or their decision to sue.

XII. Administrative and/or Judicial Sanctions

The sanctions stipulated by the laws of the Hemisphere are pecuniary and criminal, as well as administrative and judicial, depending on the body that applies them. Most of the laws authorize enforcement bodies to apply administrative fines to those committing prohibited conduct and imposing forcible binding commitments.

The maximum amounts vary depending on the type of infringement and their effects on the market harmed. They may be pre-determined according to the turnover of the infringing company, or indexed based on the minimum wage, as occurs in Brazil and Mexico.

In Argentina, Canada, Jamaica, Peru, and the United States, apart from applying fines, they are authorized to hand down prison sentences to those who are in breach of certain prohibited conduct. In these countries, the determination and application of such sanctions falls to the courts and tribunals.

Non-compliance with orders and decisions of the enforcement bodies is sanctioned in all countries with fines.

XIII. Recourse or Appeal

All the countries guarantee, once the administrative proceedings are exhausted, the right to any person, foreign or national, to review acts or decisions by enforcement organs before the courts, including appeals before superior tribunals or the Supreme Court of Justice, as applicable.

In Costa Rica, Colombia, and Mexico those affected by a decision of an enforcement body are granted a process review, either by the same authority that determined there was a violation of the law ("recourse to reconsideration") or by a higher organ ("hierarchical recourse or recourse to review"), in conformity with laws of ordinary administrative procedure.

In Brazil, Chile, and Venezuela decisions are reviewed directly before tribunals. In Chile, those affected may request judicial review on criminally prohibited practices. In Peru, an appellant has the option of seeking recourse to reconsideration before the Competition Commission, which may review the decision, or recourse to appeal before the Tribunal for the Defense of Competition and Intellectual Property. In countries Canada, Jamaica and the United States, the review process takes place in ordinary courts, including appeals.

Finally, all the countries recognize to some extent the right of any interested party affected by an anti-competitive practice to obtain compensation for damages and harm resulting from such action. In most cases the enforcement body must determine the existence of a violation of the law before compensation may be sought by the affected interested party in court.


Argentina Brazil Bolivia

Regulatory Framework

Law 25.156, on Protection of Competition National Decree 1.019 of 1999 1. Constitution of Brazil, promulgated in 1988. Articles 170, 173, and 174.

2. Law No. 8,884 of June 11, 1994 (Enacted originally in 1962 and amended in 1990 and revised in 1994). Transforms the Administrative Council for Economic Defense (CADE) into an autonomous government agency and provides for prevention and prosecution of infractions against the economic order.

Complementary Legislation

3. Law No. 8,137 of December 27, 1990. Defines crimes against the tax and economic order, and against relations of consumption.

4. Law No. 9,021 of March 30, 1995. Provides for implementation of the autonomy of the Administrative Council for Economic Defense (CADE), established by Law 8,884 of June 11, 1994.

5. Law No. 7,347 of June 24, 1985, amended by the single paragraph of article 88 of Law No. 8,884 of June 11, 1994. Regulates the civil action for liability for damages caused to free competition or any other diffuse or collective interest.

6. Government order No. 186 of the Ministry of Justice of April 30, 1992. Approves the by-laws of the Administrative Council for Economic Defense.

7. Directive No. 45 of August 11, 1999, amended by Directive No. 9 of January 26, 2000.

8. Directive No. 305 of August 18, 1999.

9. Directive No. 849 of the Ministry of Justice of September 22, 2000. Approves the regulations governing the competence of the Secretariat of Economic Law Enforcement (SDE) of the Ministry of Justice concerning the investigation of infringements of the economic order. 10. Law No. 10149 of December 21, 2000. Amends Law No. 8884 of June 11, 1994.
Political Constitution. Articles 134, 142 and 233.

Investment Law.

Sectoral Regulation Systems Law (Sirese).

Objectives of the Law

To guarantee the proper functioning of the markets, ensuring free competition and sanctioning behaviors that limit, restrict or distort competition or that constitute abuse of market position in a way that could adversely affect the general economic interest. (Summary of Law 25.156) To prevent and prosecute infractions against the economic order as a means of promoting free competition and free enterprise. The economic structure shall be in harmony with principles of social justice with a view to ensuring that all residents enjoy a humane standard of living (Constitution, Article 132)

To stimulate and guarantee national and foreign investment to promote growth and economic and social development (Law on Foreign Investment, Article 1).

To regulate, control, and monitor activities in the telecommunications, electric, energy, transportation and water sectors, as well as others that are included in the System by law. To ensure that they operate efficiently, contribute to the country's development, provide service to all, while enjoying the effective protection provided in this law as they pursue the public interest. (Sectoral Regulation System Law, Article 1).

Scope of Application

Acts or behaviors, of any type, related to the production or trade of goods or services, whose purpose or effect is to limit, restrict, falsify or distort competition or market access, or that constitute abuse of dominant position in a market, in a manner which may result in harm to the general economic interest are prohibited and shall be penalized.

The procuring of significant competitive advantages through violation, declared to be such by administrative act or final judgment, of other regulations is included in this article, provided the conditions stated in the preceding paragraph occur.
(Article 1 of the Law on Protection of Competition)
This law is applied to practices in all or part of the national territory, or that produce or may produce effects in it.

All physical or juridical persons of public or private law, as well as any associations of entities or persons, constituted de facto and by law, albeit on a temporary basis, with or without juridical personality, even if they exercise an activity under a legal monopoly regime, are subject to its provisions.

It provides for the joint liability of companies of the same economic group, and does not free directors or managers from individual liability.

The provisions of Law 8,884/94 do not apply to dumping and subsidies cases addressed in the Agreements Relating to the Implementation of Article VI of the General Agreement on Tariffs and Trade (GATT), promulgated by Decrees 93941 and 93962 of January 16 and 22, 1987.

The bodies entrusted with carrying out the law in this case will be the Ministry of Industry and Commerce and the Ministry of Treasury.

 

All persons and entities, as well as those that violate the country's laws or commit crimes abroad whose effects are felt in, or intended to be felt in, Bolivia. (Constitution and Criminal Code).

Exceptions to the Scope of Aplication

  The provisions of Law 8,884/94 do not apply to dumping and subsidies cases addressed in the Agreements Relating to the Implementation of Article VI of the General Agreement on Tariffs and Trade (GATT), promulgated by Decrees 93941 and 93962 of January 16 and 22, 1987.

The bodies entrusted with carrying out the law in this case will be the Ministry of Industry and Commerce and the Ministry of Treasury.
Any corporation providing telecommunications, electricity, energy, transportation, or water, and those in other sectors that are not included in the system, as well as those which, pursuant to Article 19 (exclusions) are duly authorized to merge to contribute to increased production or better distribution of regulated goods and services, without eliminating competition in a substantial part of the affected production. (Sectoral Regulation System Law).

General Prohibitions

Acts and behaviors, of any type, related to the production or trade of goods or services that limit, restrict or distort competition or constitute abuse of dominant position in a market, in a manner which may result in harm to the general economic interest are prohibited and shall be penalized.

The procuring of significant competitive advantages through the violation, declared to be such by administrative act or final judgment, of other regulations is included in this article, provided the conditions stated therein occur. (Article 1)
Brazilian legislation prohibits any practice aimed at restricting, limiting, or prejudicial to free competition, dominating the relevant market of goods or services, arbitrarily increasing profits, or abusively exercising dominant market position. Private economic power shall not be allowed to accumulate to the extent that it endangers the economic independence of the state. No form of private monopoly is recognized. When public service concessions are granted, as an exception to this policy, they shall not be for longer than 40 years. (Constitution, Article 134).

As provided in the Constitution, no form of private monopoly is recognized. Activities of production, domestic marketing, export, import, and financial services cannot seek protected status from the government. They must operate in a framework of economic efficiency and competition. (Investment Law, Article 14).

Except as provided in the applicable sectoral legal provisions, corporations and other entities engaged in telecommunications, electricity, energy, transportation, or water sectors and others that come under the scope of this law shall operate in a manner that ensures free competition, avoiding actions that prevent, restrict, or distort competition. (Sectoral Regulation System Law, Article 15).

Prohibited Conduct

The following behaviors constitute practices that restrict competition:

a. Setting, determining or manipulating, directly or indirectly, the sale or purchase price at which goods or services are offered or demanded on the market, as well as exchanging information with the same objective or effect.
b. Establishing obligations to produce, process, distribute, purchase or market a single restricted or limited quantity of goods, or providing a restricted or limited volume or frequency of services.
c. Dividing up regions, markets, clients and sources of supply in a cross-sectional manner.

d. Pre-arranging or coordinating bids in tendering procedures or competitive bidding.
e. Pre-arranging the limiting or control of technical development or of investments intended for the production or marketing of goods and services.
f. Impede, hinder or bar third persons from entering or remaining in a market, or excluding them therefrom.
g. Setting, imposing or implementing, directly or indirectly in any form, in agreement with competitors or individually, prices and conditions for the purchase or sale of goods, delivery of services, or production.
h. Regulating markets for goods or services, through agreements to limit or control technological research and development, production of goods or delivery of services, or to hinder investments intended for production or distribution of goods or services.
i. Conditioning the sale of one good on the purchase of another, or on the use of a service, or conditioning the delivery of a service on the use of another or on the purchase of a good.
j. Conditioning purchase or sale on not using, purchasing, selling or supplying goods or services produced, processed, distributed or marketed by a third party.
k. Imposing discriminatory conditions for the purchase or transfer of goods or services without sound reasons based on trade usages or customs.
l. Unjustifiably refusing to fill specific orders for the purchase or sale of goods or services, made under current conditions in the particular market. m. Suspend the supplying of a service with a dominant monopolistic position in the market to a provider of public services or of services in the public interest. n. Transfer goods or supply services at prices below their cost without sound reasons based on their trade usages and customs, for the purpose of displacing competition in the market or causing harm to the image, patrimony, or value of the trademarks associated with the suppliers of those goods or services. (Article 2)
All forms of conduct the objective or potential effect of which, even if not attained, is to: 1) limit, falsify, or prejudice free competition or free enterprise; 2) dominate the relevant market of goods and services; 3) arbitrarily increase profits; 4) abusively exercise dominant position.

The "rule of reason" is always applied to determine what circumstances make out a prohibited form of conduct. There are no per se offenses.

All forms of conduct, to be considered illegal, should have, or have the potential to bring about, the anti-competitive effects described above, independent of fault.

For example, the legislation lists some forms of conduct which, if harmful to competition, entailing market domination, arbitrary increase in profits, or abusive exercise of dominant position, will be prosecuted.

These include collusive practices, setting up barriers to the entry of competitors, setting prices and sales conditions, discrimination among purchasers and suppliers, discriminatory, predatory, or conditional agreements, and unjustified price increases or imposition of excessive prices, such as:

1. setting or adopting prices and conditions on the sale of goods or delivery of services, in agreement with one's competition, in any form;
2. obtaining or influencing the adoption of uniform or coordinated commercial conduct among competitors;
3. dividing up the markets for finished or semi-finished goods or services, or the supply of raw materials or intermediate goods;
4. limiting or impeding the access of new firms to the market;
5. creating difficulties to the chartering, operation, or development of a competing company or supplier, purchaser or financier of goods or services;
6. impeding the access of competitors to sources of inputs, raw materials, equipment, or technology, as well as distribution channels;
7. demanding or granting exclusivity for disseminating advertising in the mass media;
8. pre-arranging prices or shifting advantages in public or administrative contests;
9. using deceitful means to cause the prices of third parties to fluctuate;
10. regulating markets of goods and services, entering into agreements to limit or control technological research and development, the production of goods, or the delivery of services, or to hinder investment in the production of goods or services, or in their distribution;
11. imposing on distributors, retailers, and representatives in the trade in goods and services prices for resale, discounts, payment conditions, minimum or maximum amounts, profit margin, or any other marketing conditions relating to transactions with third persons;
12. discrimination among purchasers and suppliers of goods or services by differential price setting, or operating conditions of sales or the delivery of services;
13. refusing to sell goods or deliver services under payment conditions that are normal in terms of commercial uses and customs;
14. hindering or interrupting the continuity or development of commercial relations for an indeterminate term because of the other party's refusal to accept unjustifiable or anti-competitive commercial clauses and conditions; 15. destroying, rendering unserviceable, or withholding from the market raw materials, intermediate or finished goods, as well as destroying, rendering unserviceable, or hindering the operation of equipment for producing, distributing, or transporting such materials and goods;
16. withholding from the market or impeding the exploitation of industrial or intellectual property rights, or rights to technology;
17. abandoning, causing the abandonment of, or destroying crops or plantations without showing just cause; 18. selling merchandise below cost without justification;
19. importing any goods below cost in the exporting country which is not a signatory to the GATT antidumping and subsidies codes;
20. interrupting or significantly reducing production, without showing just cause;
21. ceasing the activities of the firm partially or completely without showing just cause;
22. withholding production or consumption goods, except to guarantee coverage of production costs;
23. conditioning sales of one good on the purchase of another, or on the use of a service, or conditioning the delivery of a service on the use of another or on the purchase of a good;
24. imposing excessive prices, or increasing the price of a good or service without just cause.

In determining whether excessive prices are being charged or prices unjustifiably raised, the following pertinent economic circumstances and market factors will be considered, inter alia: (a) the price of the product or service, or the elevation thereof, is not justified by the behavior of the cost of the respective inputs or by the introduction of
improvements in quality; (b) the price of the product previously produced, in the case of a successor resulting from changes that are not substantial; (c) the prices of similar products and services or the trend therein, in comparable competitive markets;
(d) the presence of any arrangement or agreement that results in an increase in the price of the good or service, or the costs thereof.
1. Cartels. Companies and entities that carry out activities in sectors regulated by the present law are prohibited from engaging in joint agreements, contracts, decisions, or practices whose intent or effect is to prevent, restrict, or distort free competition by: a) joint price-setting, directly or indirectly; b) the setting of quotas or dividing control of production, markets, supply sources, or investments; or c) the carrying out of other similar anti-competitive practices. (Sectoral Regulation System Law, Article 16).

2. Abusive practices. Companies or entities subject to regulation under this law are enjoined from abusive practices that have the intent or effect harming competitors, clients, and users, resulting in non-competitive situations in one or more markets. Such abusive practices may include: a) the direct or indirect fixing of sale or purchase prices or other unfair trading practices; b) restraint on production, sources of supply, markets, or technical development, to the detriment of consumers; c) the application of discriminatory conditions for similar operations, which put clients and users at a disadvantage; d) making contracts contingent upon the party's acceptance of additional obligations that by their nature, or in accordance with commercial practice, are not relevant to the purpose of the contracts; e) requiring that someone soliciting a regulated service become a partner or shareholder. (Sectoral Regulation System Law, Article 17).

Exceptions to Prohibited Practices

  Brazilian legislation makes an express exception to cornering the market as the result of a natural process based on the greater efficiency of economic actors.

It also allows the Administrative Council for Economic Defense (CADE) to authorize acts, whatever form they may take, that may limit or harm the competition or result in the domination of relevant markets for goods and services.

This authorization of the CADE, however, is subject to the following conditions:

1. The acts should have as their objective, cumulatively or alternatively, increasing productivity, improving the quality of goods and services, or promoting efficiency and technological or economic development.

2. The resulting benefits should be distributed equitably between the participants and the consumers, or end users.

3. The authorization should not entail eliminating a substantial part of the relevant market for goods and services.

4. They should observe the limits strictly necessary for attaining the objectives sought.

In addition, acts that are necessary because of prevailing concerns related to the national economy or the common good, if at least three of these conditions are met and no harm results to the consumer or end user.
Public service concessions, granted as an exception to policy, may not be for a period longer than 40 years. (Constitution, Article 134).

With Congressional approval, the Executive Branch can establish a state monopoly for certain exports, if this is in the national interest. (Constitution, Article 147).

When so decided by the Sectoral Superintendent, through the corresponding resolution, the prohibition provided in this law shall not apply to mergers that contribute to increasing the production or improving the distribution of regulated goods and services or to stimulation of technical or economic progress for the benefit of consumers and users without eliminating competition in a substantial part of the affected production. (Sectoral Regulation System Law).

Economic Concentrations (Mergers, Acquisitions, Joint Ventures)

Economic concentration is understood to mean the taking of control of one or more enterprises through the following acts:

a. Merger between enterprises;
b. Transfer of business assets;
c. The purchase of property or any right to shares or other equity that confer any type of right that is convertible to shares or other equity, or having any influence on decisions of the person issuing these, when such purchase gives the purchaser substantial control of, or influence over that person;
d. Any other agreement or act that transfers to a person or economic group, either artificially or legally, shares of an enterprise or gives that person/economic group deciding influence in making ordinary or extraordinary administrative decisions of an enterprise. (Article 6)
e. Economic concentrations whose purpose or effect is or could be to reduce, restrict or distort competition in a way that could harm the general economic interest are prohibited. (Article 7)
Brazilian legislation provides for controls on all acts and contracts that may limit or in any way harm free competition or result in the dominance of relevant markets of goods or services.

These acts include those expressly aimed at any type of economic concentration, be it through merger or incorporation of firms, chartering of corporation or partnerships to exercise control of a firm, or any type of corporate organization.

It requires measurement of market share by all companies or groups of companies with more than a 20% share in the relevant market, or gross annual receipts of at least R$ 400,000,000.00 (four hundred million reals) on record for any market participants.

Notification can be a priori or a posteriori, within a maximum term of 15 working days after the transaction.

Oversight is exercised by the Administrative Council for Economic Defense (CADE), which may authorize acts involving economic concentration if it deems justified the increased economic efficiencies invoked by the participants and the advantages to the consumers or end users, so long as it does not eliminate a substantial part of the relevant market, and abides by the limits strictly necessary for attaining the objectives sought with the operation.

The efficacy of the acts submitted to the CADE for review is conditioned on its approval, in which case it will be retroactive to the date they were effectuated. If not reviewed by the CADE in the time period established by law, they will automatically be considered approved.

The approval may be reviewed if the decision is based on false or deceitful information provided by the interested persons, if there is non-compliance of any of the obligations assumed, or if the benefits sought were not attained.

In case of non-approval, the acts not carried out subject to suspension, or if they have already had effects on third persons, including physical persons, the CADE will determine the appropriate measures to undo them in their entirety, or in part.
Private economic power shall not be allowed to accumulate to the extent that it endangers the economic independence of the state. No form of private monopoly is recognized. When public service concessions are granted, as an exception to this policy, they shall not be for longer than 40 years. (Constitution, Article 134).

As provided in the Constitution, no form of private monopoly is recognized. Activities of production, domestic marketing, export, import, and financial services cannot seek protected status from the government. They must operate in a framework of economic efficiency and competition. (Investment Law, Article 14).

Companies incorporated in the country, state enterprises, including independent companies and citizens or foreigners resident or represented in the country, may associate with each other in joint ventures for any activity permitted under law. (Investment Law, Article 17).

Merger of competitive companies and entities subject to regulation under this law shall be prohibited if it would result in establishment, encouragement, or consolidation of a dominant position in a given market.

For the purpose of this law, a company or entity shall be considered to have a dominant position in the market if it is the only buyer or seller of a given type of regulated goods or services, or if not the only one, it lacks substantial competition in the market. (Sectoral Regulation System Law, Article 18).

Enforcement Bodies

Enforcement Authority
The National Commission for the Defense of Competition [Tribunal Nacional de Defensa de la Competencia] is hereby established as an autonomous body under the nation’s Ministry of Economy and Public Works and Services for the purpose of enforcing and monitoring compliance with Law 25.156. It shall be headquartered in the city of Buenos Aires, but may act, be constituted and meet at any location in the nation, through delegates designated by the Commission’s Chair. The examining magistrates may be national, provincial or municipal officials. (Article 17).

The National Commission for the Defense of Competition shall be composed of seven members with adequate backgrounds and qualifications to hold the post, of which at least two shall be attorneys and two others professionals in economic sciences, all with more than five years of practice in their respective professions. The members of the Commission shall, except for teaching activities, dedicate their time exclusively to these responsibilities. (Article 18)

The members of the Commission shall be appointed by the national executive branch after public competition that takes account of background and comparative qualifications. (Paragraph from Article 19)

Members of the Commission shall serve for six years. These posts shall be renewable on a partial basis every three years and members may be reappointed through the procedures established in the preceding article. (Paragraph from Article 20)
The implementing agencies of Law No. 8,884/94 are:

1. CADE, a collegial body with an adjudicative function and jurisdiction throughout the national territory, established by Law 4,237 of September 10, 1962, and which became an autonomous federal government agency linked to the Ministry of Justice, by force of the above-mentioned law (Law No. 8.884/94).

2. The Secretariat for Economic Law (SDE), an organ for the preparation, investigation, and oversight, a decentralized body of the Ministry of Justice, established by Law 8,158 of January 8, 1991, and the Secretariat for Economic Monitoring (SEAE) of the Ministry of Treasury.

3. As regards the attributes of the organs that make up the system for the defense of competition, administrative proceedings begin in the SDE/MJ, which during the investigative phase receives technical support from the SEAE/MF. They are only valid on a definitive basis once the conclusions of the SDE/MJ are confirmed by the CADE.
1. Common courts in the case of constitutional provisions and foreign investment provisions.

2. Office of the General Superintendent of the Sectoral Regulation System in the case of the Sectoral Regulation System law.

Enforcement Bodies / Structure

  The organizational structure of the SDE is as follows:
1.Office of the Secretary, consisting of three Coordinating Offices:
-Coordinating Office for Legal Affairs
- which prepares legal opinions on matters to be submitted to the Secretary;
-Coordinating Office for Administrative Affairs - coordinates the Secretariat's financial and administrative affairs.
-Coordinating Office for Interagency Liaison - handles relations between the Secretariat and other government agencies, the Congress, and international bodies.
2. Department of Economic Protection and Defense, responsible for enforcing Law No. 8,884/94 (Law on Protection of Competition). This department consists of:
a) General Coordinating Office for Legal Affairs; b) General Coordinating Office for Market Intervention; c) General Coordinating Office for Prohibited Practices.
3. The Department of Consumer Protection and Defense, responsible for enforcing Law No. 8,078/90 (Consumer Protection Code) is structured as follows:
a) General Coordinating Office for Legal Affairs;
b) General Coordinating Office for Inspection and Oversight; c) General Coordinating Office for Consumer Relations
4. The Office of the Inspector General, which performs the preliminary analysis of cases to be submitted to the departments of economic protection and defense and consumer protection and defense, and which has five regional inspectorates, is responsible for coordinating the affairs of the Economic Law Secretariat in the states.

The CADE is structured as follows: A Plenary Council, composed of six councilmen and one chairperson;
An Office of the Prosecutor, chiefed by an attorney general.
 

Enforcement Bodies / Powers or Functions

The National Commission for the Defense of Competition shall have the following functions and powers:

a. To conduct market studies and research that it considers relevant.
b. To hold hearings with those allegedly responsible, claimants, victims, witnesses and experts, and to take statements from them and order confrontations, for which it may request the assistance of the police.
c. To carry out necessary tests on books, documents and other elements pertinent to the investigation, monitor supplies, and verify the origin and cost of raw materials or other goods.
d. To impose sanctions established by Law 25.156.
e. To promote study and research on competition. f. When it considers it relevant, to issue opinions in the area of competition and free competition, with regard to laws, regulations, circulars and administrative acts, without such opinions being binding.
g. Issue recommendations of a general or sectoral nature regarding modalities of competition in the markets.
h. Act with the competent units in negotiating treaties, international accords or agreements on regulations or policies related to free competition. i. Prepare its internal regulations, which shall establish, among other things, the method for selecting the Chair, and the term thereof, who shall serve as the Commission’s legal representative.
j. Organize the National Competition Registry, created by Law 25.156.
k. Promote and encourage actions before the court, for which purpose it shall appoint a legal representative.
l. Suspend the time periods of Law 25.156 through reasoned ruling.
m. Gain access to locations to be inspected, with the consent of the occupants or through judicial order.
n. Request from the competent judge the precautionary measures it deems relevant, which shall be resolved within 24 hours;
o. Sign agreements with provincial or municipal agencies for authorizing provincial offices to receive complaints;
p. The Chair of the Commission is charged with carrying out the agency’s administrative functions, and may hire staff to carry out specific or special tasks which can not be carried out by the regular staff, setting the work conditions and pay.
q. Sign agreements with associations of users and consumers to promote the participation of community associations to defend competition and the transparency of markets. (Article 24 )
The plenary council of CADE (Administrative Council for Economic Defense) is to:
1. ensure the observance of Law 8,884/94 and its regulations, and of the By-laws of the Council;
2. decide on where there has been an infraction of the economic order, and apply the penalties provided for by law; 3. decide on the proceedings initiated by the Secretariat for Economic Law of the Ministry of Justice;
4. decide on the motions brought, sua sponte, by the Secretary of the SDE; 5. order measures aimed at bringing an end to the infraction against the economic order within the time period it determines;
6. approve the terms of the commitment to end the practice, or the commitment to perform, and to determine that the SDE should oversee compliance;
7. review, on appeal, the preventive measures adopted by the SDE or by the Counselor-Rapporteur;
8. Inform the interested parties of its decisions;
9. request information of any public or private person, organ, authority, and entity, respecting and maintaining legal secret when appropriate, as well as to determine the proceedings that may become necessary in the performance of its functions;
10. request of the organs of the federal executive, and of the authorities of the states, municipalities, federal district, and territories, the measures necessary to carry out this law;
11. oversee the administration of examinations, inspections, and studies, approving in each case procedural costs that must be paid by the company, if it should come to be penalized under the law;
12. review the acts or conduct, however manifested, subject to approval pursuant to Article 54, setting the commitment to comply when appropriate;
13. request that the judiciary enforce its decisions, in the terms of this law; 14. request services and personnel of any organ or entity of the federal government;
15. determine, in the case of the CADE counsel, the adoption of administrative and judicial measures;
16. sign contracts and agreements with national organs or entities, and submit beforehand to the Ministry of Justice those that should be entered into with foreign or international bodies; 17. respond to consultations on the subject matter of its competence;
18. instruct the public on ways in which one can commit an infraction against the economic order.

The SDE (Secretariat for Economic Law) has the competence to
:
1. ensure compliance with the law, monitoring and studying market practices;
2. monitor, on an ongoing basis, the commercial activities and practices of physical or juridical persons who held a dominant position in the relevant market of goods or services to prevent infractions of the economic order, to which end it may request the necessary infractions and documents, maintaining legal secrecy, when appropriate;
3. proceed, when there are indications of an infraction of the economic order, to preliminary inquiries for bringing an administrative action;
4. decide that the indicia are not substantive, and so close the record in the preliminary inquiry;
5. request information from any persons, organs, authorities, and entities, public or private, maintaining legal secrecy when appropriate, and determine the procedures necessary for the performance of its duties;
 6. bring an administrative action to investigate and punish infractions of the economic order;
7. recur sua sponte to the CADE when it decides to close a preliminary inquiry or administrative proceeding;
8. transmit to the CADE, for judgment, the proceedings that it initiates, when it understands a case has been made suggesting an infraction of the economic order;
9. enter into an agreement to cease, in the conditions it establishes, submitting it to the CADE, and overseeing its implementation;
10. suggest to the CADE conditions for entering into a commitment to comply, and oversee its implementation;
11. adopt preventive measures that lead to the cessation of the practice that constituted the infraction of the economic order, setting the deadline for its implementation and the amount of the daily fine to be imposed in case of continued non-compliance;
12. receive and investigate the cases to be judged by the CADE, including consultations, and oversee implementation of the decisions adopted by the CADE;
13. give guidance to the organs of the public administration regarding the adoption of measures necessary for carrying out the law;
14. undertake studies and research with a view to orienting the policy for prevention of infractions of the economic order;
15. instruct the public on the various ways of committing infractions against the economic order, and the ways to prevent and prosecute them;
16. examine beforehand consultations regarding acts that result in greater concentration.

The SEAE (Secretariat for Economic Monitoring) has the following competencies
:
 In the area of defending competition, and without prejudice to its other attributes under the Ministry of the Treasury:
1. to prepare technical opinions on transactions resulting in economic concentration and, at its discretion, in cases of abusive conduct it may issue an opinion on the matters in which it is specialized;
2. to verify the existence of indicia of the occurrence of an unjustified increase in prices, or imposition of excessive prices, and communicating its reasoned findings to the SDE/MJ, which will determine whether to initiate an administrative proceeding; and,
3. to request information of any person, organ, authority, or entity, public or private, maintaining legal secrecy when appropriate, so long as it is necessary for the performance of its duties.
The Office of the General Superintendent of the SRS has the following duties:
a) to consider and rule on appeals challenging decisions of the Sectoral Superintendents, sectoral legal provisions and procedural rules; b) to monitor and issue findings on the efficiency and effectiveness of the work of the Sectoral Superintendents, and exercise due control over persons or entities that undertake regulated activities under this law and the sectoral legal rules; c) to consider and rule on matters referred to it by the Sectoral Superintendents; it may not consider other matters on its own initiative or at the direct request of an interested party; d) to adopt the necessary administrative and disciplinary measures so the Sectoral Superintendents can carry out their duties pursuant to this law, the sectoral legal rules, and applicable general law, free from improper influence from any source. (Sectoral Regulation System Law, Article 7).

Administrative Procedures

Administrative and/or Judicial Procedures
The procedure shall be started at its own initiative or as a result of a complaint from any public or private natural or juridical person. (Article 26)

All terms in Law 25.156 shall be calculated in administrative work days. (Article 27)
a. The complaint shall contain:
b. The name and domicile of the presenter;
c. The reason for the complaint, stated precisely;
d. The facts on which it is based, explained clearly;
e. Brief statement of the legal basis. (Article 28)

Where the procedure is begun on the Commission’s own initiative, a report on the facts and basis for the action shall be provided. (Paragraph from Article 29)

Once arguments have been heard, or when the time period has expired, the Commission shall rule on the admissibility of the preliminary investigation. (Article 30)

If the Commission considers the reasons satisfactory, or if, once the investigation is completed, there is insufficient basis to proceed, the case shall be shelved. (Article 31)

Once the preliminary investigation has been completed, the Commission shall notify those against whom the allegation has been made, so that they may, within 15 days, present a defense and offer any evidence they consider relevant. (Article 32)

The decisions of the Commission regarding evidence are unappealable. (Article 33)

The Commission’s ruling represents the final administrative remedy. (Article 34) The National Commission for the Defense of Competition shall decide to call for a public hearing when it considers it appropriate to the progress of the investigation. (Article 38) Any person who makes a false complaint shall be subject to the sanctions envisaged in Article 46(b) of Law 25.156, when the person making the complaint has used false information or documents for the purpose of harming competition, without prejudice to any other civil and criminal actions that may be appropriate. (Article 45)
The prevention, investigation, and prosecution of practices that hinder competition, based on Law 8,884/94, are administrative acts.

 The proceedings are initiated by the Secretariat for Economic Law, sua sponte, upon complaint lodged by a third person alleging injury or, in the case of acts subject to control, by the interested parties. The SDE/MJ is responsible for the investigative stage of the administrative proceedings, which include a technical opinion of the SEAE/MJ, and forwards the record to the CADE for final decision.

The decisions of the CADE, while not subject to review in the Executive branch, may be reviewed by the Judiciary.

The administrative proceedings for investigating and prosecuting infractions of the economic order provided for in Law 8,884/94 are as follows:

Preliminary Inquiry:

The SDE will undertake the preliminary inquiry sua sponte, or upon written and justified representation of any interested person; none of the information so collected will be disseminated when the indicia of an infraction of the economic order are not sufficient to initiate an administrative proceeding immediately.

In the preliminary inquiry, the Secretary of the SDE may adopt any of the measures indicated in Law 8,884/94, including requesting clarification of the information provided from persons subject to investigation.

Once the preliminary inquiry is concluded, the Secretary of the SDE has 60 days to decide whether to initiate an administrative proceeding or whether to close the case; in the latter case, it shall recur, sua sponte, to the CADE.

Where the petition is brought by the Committee of the National Congress, or by any of its chambers, there is no need for a preliminary inquiry, and the administrative proceeding is initiated forthwith.

Administrative Proceedings
An administrative proceeding will be initiated within a period no longer than eight days, counted from the time the fact was reported, from the representation, or from the closing of the preliminary inquiry, by reasoned order of the Secretary of the SDE, which will specify the facts to be investigated.

The party represented will be notified to present its defense within 15 (fifteen) days.

The initial notification will include the entirety of the order to initiate an administrative proceeding and the representation, as appropriate. The initial notification will be by mail, with acknowledgement of receipt in one's own name, or, if notification by mail is not successful, by edict published in the Official Gazette (Diário Oficial da União) and in a large circulation newspaper in the state in which the person in question resides or is based; the deadlines will be counted from the time the acknowledgement of receipt is attached, or from its publication, as the case may be.

Notice of the other procedural acts will be by publication in the Official Gazette, and should include the name of the person represented and of his or her attorney.

The person represented may participate in the administrative proceeding through its owner and its directors or managers, or through legally qualified attorneys, who are ensured full access to the proceedings in the SDE or the CADE.

A represented person who, once notified, does not present any defense in the legal time period, shall be considered in default, and shall be deemed to have confessed as to the facts, and all the time periods shall be considered to run, independent of notification. Whatever the phase of the proceeding, the defaulter may participate, without the right to repetition of any act already performed.

Once the term for presenting the defense has lapsed, the SDE shall determine the procedures to follow and the production of evidence of interest to the Secretariat, as it has the authority to request of the representative of any natural or juridical person, organ, or public entity, information, clarifications, or documents to be presented within fifteen days, maintaining legal secrecy as appropriate.

The proceedings and evidence determined by the Secretary of the SDE, including examination of witnesses, will be concluded within forty-five days, which can be extended for a like period in case of justified need. The federal authorities, directors of federal autonomous entities, foundations, public companies, and mixed corporations, lest a determination of liability be rendered against them, shall provide all the assistance and cooperation requested of them by the CADE or the SDE, including preparing technical opinions on the matters of their competence.

The person represented shall present the evidence of its interest within the maximum term of forty-five days counted from presentation of the defense, and may submit new documents at any time prior to the conclusion of the investigative stage of the proceedings.

The person represented may request the Secretary of the SDE to designate a day, time, and place for hearing witnesses, if there are no more than three.

The Secretariat for Monitoring the Economy, of the Ministry of the Treasury, will be informed ex oficio of the initiation of the administrative proceeding so that, if it so wishes, it may issue an opinion on the matter of its specialization, which shall be presented prior to the conclusion of the investigative phase of the proceeding.

Once the investigative stage of the proceeding is concluded, the person represented will be notified to present final arguments, within five days, after which the Secretary for Economic Law, in a detailed report, will decide either to forward the record to the CADE for judgment, or to close the case, recurring ex-officio to the CADE in the latter case.

The preliminary inquiry and the administrative proceeding should be conducted and concluded in the shortest possible time that is compatible with clarifying the facts; the Secretary of the SDE and the members of the CADE, as well as the staff and officers of these organs shall so proceed, lest they be found liable for not doing so.

On the Preventive Measure and the Order to Cease
: At any stage of the administrative proceeding, the Secretary of the SDE or the Counselor-Rapporteur of the CADE, at his own initiative or prompted by the Prosecutor-General of the CADE, may adopt a preventive measure when there is an indication or a well-founded concern fear that the person represented is causing or may cause harm to the market, directly or indirectly, that is irreparable, difficult to repair, or that would render the final outcome of the proceeding ineffective.

In the case of a preventive measure, the Secretary of the SDE or the Counselor-Rapporteur of the CADE will order the immediate cessation of the practice, and will order, when materially possible, reversion to the situation ex ante, setting a daily fine in the case of non-compliance, in the terms of Law 8,884/94. There may be a voluntary appeal of this decision, within a period of five days, to the plenary of the CADE, without suspending its effect.

On the Commitment to Cease
: At any phase of the administrative proceeding the CADE or the SDE, ad referendum of the CADE, may enter into a commitment to cease the practice under investigation, which shall not be construed as a confession as to the facts, nor acknowledgement that the activity under investigation is wrongful. The proceeding will be suspended so long as the commitment to cease is fulfilled, and will be closed at the conclusion of the term set, if all the conditions established are met.

The commitment to cease constitutes prima facie evidence; it is executed immediately in the case of non-compliance or if obstacles are placed in the way of its oversight, as prescribed in Law 8,884/94.

Judgment of Cases before the CADE
Once a case is received, the Chairman of the CADE will distribute it, by lot, to the Counselor-Rapporteur, who will submit it to the CADE counsel, who in turn is to submit a statement within 20 days.

The Counselor-Rapporteur may decide to undertake complementary proceedings or request new information, pursuant to Article 35, as well as authorize the party to produce new evidence when he finds the information in the record insufficient to form his views.

Upon the Chairman's invitation, by indication of the Rapporteur, any person may submit additional information to the CADE regarding the matters in the case file before it.

In the act of judgment in plenary, the date of which shall be conveyed to the parties with at least five days anticipation, the CADE counsel and the represented person or his attorney shall have, respectively, the right to speak for 15 minutes each.

The decision of the CADE, which shall set forth its reasoning, whatever the decision, shall contain the following elements when including a finding of infraction of the economic order:
1. specification of the facts that constituted the infraction found and an indication of the measures to be adopted by the persons responsible for making it stop;
2. a time period within with the measures referred to in the previous section should be initiated and concluded;
3. stipulated fine;
4. daily fine in the case of an ongoing infraction.

The decision of the CADE shall be published within five days in the Official Gazette.

If the decision is not carried out, in full or in part, the Chairman of the CADE will be informed of said non-compliance, and order the CADE counsel to prepare its judicial execution.

The decisions of the CADE shall be made by absolute majority, with the presence of at least five members. The decisions of the CADE shall not be appealable in the Executive branch; the decisions shall be executed, and shall immediately be communicated to the Office of the Attorney General for whatever other measures may be within its powers.

The Regulation and By-laws of CADE shall set forth complementary provisions on the administrative proceeding.
1. The common procedures established in the Constitution, the Criminal Code, and the Investment Law.
2. To consider and process complaints filed by users, regulated companies and entities, and competent state organs concerning activities within the jurisdiction of the SRS. (Sectoral Regulation Law, Article 10).

Judicial Procedures

  Judicial Proceedings may be civil or criminal.

The decisions of the CADE, while not subject to review in the Executive branch, may be reviewed by the Judiciary.
- Decisions of the plenary of the CADE imposing fines or imposing an obligation to do or not to do a given act, constitute prima facie evidence. Where the sole purpose of execution is to collect a monetary fine, it shall proceed pursuant to the provisions of Law 6,830 of September 22, 1980.

 Where the purpose of the execution is not only collecting fines, but also entailing an obligation to act or not act, the Judge shall grant the specific oversight of the obligation, or shall determine measures that assure the practical result equivalent to that of payment.

Execution shall be by all means, including by intervention in the firm, when necessary.

The execution of the decisions of the CADE shall be sought in the Federal Courts in the domicile of the person against whom they are executed.

In view of the gravity of the infraction of the economic order, and having set forth the grounds of irreparable damage, or damage for which reparation is difficult, even if there has been a deposit of the fines and a bond has been put up, the Judge may immediately adopt, in full or in part, the measures stemming from the decision of the plenary.

The process of executing the decisions of the CADE will have preference over all other types of action, except habeas corpus and the mandato de segurança.

- In addition to the review of the decisions of the CADE, and to judicial execution of these decisions, actions may be brought for civil liability for damages caused to the economic order, regulated by Law No. 7,347 of July 24, 1985, as amended by the single paragraph of article 88 of Law 8,884 of June 11, 1994. The law includes a provision whereby the persons damaged may sue for compensation for losses and damages, in civil court.

Said compensation, in addition to the fines paid administratively in the ambit of defending the economic order, also includes resources to be collected by the Fund for the Defense of Diffuse Rights (FDD), whose Managing Council is situated in the SDE/MJ; it is presided over the by secretary and vice-chairman or chairman of the CADE.

In the criminal sphere, the definition and prosecution of crimes against the economic order is regulated by Law 8,137 of December 27, 1990, which is under the competence of the Attorney General's Office.
Those established in the common system.

Administrative or Judicial Sanctions

Natural or juridical persons not complying with the provisions of Law 25.156 shall be subject to the following sanctions:

a. Cessation of acts or behaviors envisaged in Chapters I and II (Prohibited Practices and Dominant Position) and, as appropriate, the elimination of their effects;
b. Those carrying out acts prohibited in Chapters I and II and in Article 13 of Chapter III (Concentrations and Mergers) shall be sanctioned with a severe fine. (That fine is stipulated in Article 46)
c. Without prejudice to other sanctions that may be appropriate, when it is verified that there have been acts constituting abuse of dominant position or when it is established that a monopolistic or oligopolistic position has been acquired or consolidated, in violation of the provisions of Law 25.156, the Commission may impose conditions aimed at neutralizing elements that distort competition, or may request of the competent judge that the violating enterprises be dissolved, liquidated, or broken up;
d. Those who fail to comply with the provisions of Articles 8, 35 and 36 shall be subject to a fine of up to Arg$1 million per day. (Article 46)

Juridical persons are liable for behaviors by natural persons who have acted on behalf of, with the help of, or for the benefit of such juridical person, even when the act that was the basis of the representation was without effect. (Article 47)

Where the violations envisaged in the Law on Protection of Competition are committed by a juridical person, the fine shall also be applied jointly and severally to directors, managers, administrators, trustees or members of the oversight committee, leaders or legal representatives of such juridical person who, by their action or through failure to carry out their responsibilities for control, surveillance or monitoring, have contributed to, encouraged or permitted the violation to be committed. (Article 48)

In imposing fines, the Commission shall consider the seriousness of the violation, the harm caused, evidence of intentionality, the violator’s market share, the size of the affected market, the duration of the practice or concentration and the recidivism or background of the responsible party, as well as that person’s economic capacity. (Article 49)

Persons who obstruct or impede the investigation or fail to comply with the requirements of the Commission may be sanctioned with fines of up to Arg$500 per day. (Article 50)

Natural or juridical persons harmed by acts prohibited by Law 25.156 may effect compensation for damages and injury, pursuant to the standards of common law, before the judge competent in the matter. (Article 51)
In Brazilian legislation the sanctions for infraction of the economic order are monetary, and also imply obligations to act or to refrain from acting.

Among the penalties imposed by Law No. 8,884/94 is the fine imposed on  companies and on managers.

Without prejudice to pecuniary sanction, the following penalties may also be imposed, alone or cumulatively:
- publication in the press of a synopsis of the decision imposing liability;
- prohibition on contracting with public organs for five years;
 - non-concession of the dividing up taxes;
- canceling tax incentives or public subsidies;
- granting of obligatory license for patents owned by the infractor;
- break-up of the company, sale of assets, partial cessation of activities, or transfer of corporate control;
- entry of the infractor in the National Register for Consumer Defense.

 Whether imposing a fine or an obligation to act, the decision of the plenary of the CADE constitutes prima facie evidence; implementation of the respective decision of the plenary can be compelled by judicial action.

Where the sole purpose of execution is to charge a monetary fine, execution will be in the terms of Law 6,830 of September 22, 1980, which governs the judicial collection of debts outstanding to the public treasury.

Where implementation has as its purpose fulfillment of an obligation to act or refrain from acting, the judge will grant a specific order to ensure the obligation is executed or will determine the measures to be adopted for the payment of the obligation, and may also, where it is impossible to obtain the practical results sought, substitute compensation for the judicial judgment to act or not act, without prejudice to the fine applied.

Judicial execution of the decision of the CADE may go as far as intervention in the company, based on a judicial decree, in cases in which such a measure is necessary to make possible specific execution.

The criminal sanction, for imposing a monetary fine and detention, is limited to the scope of application of the Attorney General's Office in the cases under the criminal laws and to the Code of Criminal Procedure.
 

Recourse or Appeal

Commission rulings that may be appealed are those that order:
a. The application of sanctions.
b. The cessation of a behavior or abstention from committing a behavior. c. Opposition to or conditioning of acts envisaged in Chapter III of Law 25.156. d. The dismissal of the complaint by the Commission for the Defense of Competition.

Appeals envisaged in subparagraph (a) shall be granted with suspensive effect, and those envisaged in subparagraphs (b), (c) and (d) shall be granted with devolutive effect. (Article 52)

Appeals shall be lodged, and reasons for the appeal presented to the National Commission for the Defense of Competition within 15 days of notification of the ruling. That Commission shall, within 5 days of the lodging of the appeal, transmit the proceeding to the appropriate Federal Court. (Article 53)

The Commission may at any stage of the proceeding mandate compliance with conditions establishing or ordering the cessation of the injurious behavior or abstention from committing such behavior. Where serious harm to the competition regime could result, it may order measures that, according to the circumstances, are most likely to prevent such harm. This ruling may be appealed with devolutive effect, in the manner and under the terms envisaged in Articles 52 and 53.

Likewise, it may, on its own initiative, or at the request of a party, suspend, modify or revoke measures provided by virtue of mitigating circumstances or circumstances that could not be known at the time of their adoption. (Article 35).
The decisions of the CADE are not subject to review in the Executive branch; their judicial execution follows immediately upon a decision. The Attorney General's Office should be informed of this decision so as to adopt the appropriate measures within its powers.

Nonetheless, the Judiciary, through the federal courts, may review the decisions of the CADE.

Remedies and appeals in such cases are to the Superior Tribunals.
Appeals regarding unconstitutionality, redress, and nullity.

 

Canada

Colombia

Costa Rica

Regulatory Framework

  1. Constitution of 1991, Articles 333 and 334.

2. Decree Law No. 2153 of 1992, which restructured the Superintendency of Industry and Commerce.

3. Decree No. 1302 of 1964, which regulated Law 155/59 on restrictive trade practices.

4. Law No. 155/59 on restrictive trade practices. Article 4 of this Law was amended by Article 118of Decree 2666 of 2000.

5. Decision 285 of the Commission of the Cartagena Agreement, with Rules for Prevention or Correction of Distortion in Competition Caused by Practices that Restrict Free Competition.
1. Political Constitution of the Republic, Article 46.

2. Law No. 7472 on Promotion of Competition and Effective Consumer Defense of December 20, 1994. Published in the Federal Register of January 19, 1995.

3. Unforeseen circumstances may, in addition, be subject to provisions of the General Law No. 6227 on Public Administration of May 2, 1978. Published in the Federal Register of May 30, 1978 (hereinafter referred to as “General Law”).

4. Executive Decree No. 25234-MEIC, containing the Regulations of the Law on Promotion of Competition and Effective Consumer Defense, 25 January 1996. Published in the Federal Register on July 1, 1996 (hereinafter referred to as “Regulations”).

5. Law No. 3367 on the Regulation of Judicial Proceedings: Executive Act of 12 March 1966. Published in the Federal Register on April 17, 1966 (hereinafter referred to as the “Regulations Law”).

6. Law No. 7983 on Protection to Workers, February 16, 2000 (article 47).

Objectives of the Law

The purpose of the Competition Act is to maintain and encourage competition in Canada in order to promote the efficiency and adaptability of the Canadian economy, in order to expand opportunities for Canadian participation in world markets while at the same time recognizing the role of foreign competition in Canada, in order to ensure that small and medium-sized enterprise have an equitable opportunity to participate in the Canadian economy and in order to provide consumers with competitive prices and product choices. (Section 1.1). To ensure compliance with the provisions on the promotion of competition and restrictive trade practices in domestic markets in order to accomplish the following goals: to improve the efficiency of the national production system; to ensure that consumers have free choice and access to markets of goods and services; to ensure that enterprises may participate freely in the market; and to ensure that there is a variety of prices and qualities of goods and services in the market. (Article 2 (1) of Decree No. 2153/92). The law establishes that its objectives are:
a. Effectively protect the rights and legitimate interests of the consumer;
b. Monitoring and promotion of the process of competition and free enterprise.

Article 1, referred to above, establishes the following objectives, with a view to achieving the purpose of promoting competition:
a. The prevention and prohibition of monopolies, monopolistic practices, and other restraints on efficient market operation;
b. The elimination of unnecessary regulations affecting business. (Article 1)

Scope of Application

Apart from certain exceptions outlined below, the Competition Act applies to business in all sectors of the Canadian economy. The Competition Act is binding on and applies to an agent of Her Majesty in right of Canada or a province that is a corporation, in respect of commercial activities engaged in by the corporation in competition, whether actual or potential, with other persons to the extent that it would apply if the agent were not an agent of Her Majesty. (Section 2.1). Encompasses the domestic market and any natural or juridical person carrying out independent economic activity, regardless of the legal form or nature of same. (Article 2 (1) of Decision 2153/92). The legal provisions concerning the promotion of competition apply to all economic agents. (Article 9).

In the market, any person or public or private legal entity engaged in any type of economic activity as a buyer, seller, requester, or provider of goods or services, in their own name or on behalf of others, regardless of whether they are imported or domestic or whether they have been produced or provided by him or by a third party. (Article 2).

Exceptions to the Scope of Application

Nothing in the Competition Act applies in respect of:

a. Combinations or activities of workmen or employees for their own reasonable protection as such workmen or employees;
b. Contracts, agreements or arrangements between or among fishermen or associations of fishermen and persons or associations of persons engaged in the buying or processing of fish relating to the prices, remuneration or other like conditions under which fish will be caught and supplied to those persons by fishermen; or
c. Contracts, agreements or arrangements between or among two or more employers in a trade, industry or profession, whether effected directly between or among the employers or through the instrumentality of a corporation or association of which the employers are members, pertaining to collective bargaining with their employees in respect to salary or wages and terms or conditions of employment. (Section 4(1)).

Nothing in section 4.1 exempts from the application of any provision of the Competition Act a contract, agreement or arrangement entered into by an employer to withhold any product from any person, or to refrain from acquiring from any person any product other than the services of workmen or employees. (Section 4(2)).

Sections 45 and 61 do not apply in respect of an agreement or arrangement between or among persons who are members of a class of persons who ordinarily engage in the business of dealing in securities or between or among such persons and the issue of a specific security, in the case of a primary distribution, or the vendor of a specific security, in the case of a secondary distribution, where the agreement or arrangement has a reasonable relationship to the underwriting of a specific security. (Section 5(1)).

The Competition Act does not apply in respect of agreements or arrangements between or among teams, clubs and leagues pertaining to participation in amateur sport. (Section 6(1)).
The sector of public services to residences: Law 142 of 1993, which establishes the system of public services to residences and other provisions.

The financial and insurance sector: Executive Order 663 of 1993, which updates the Organic Statute of the Financial System.Television: Law 182 of 1995.
The chapter on Promotion of Competition shall not apply to:
a. Agents who provide public services by virtue of a concession, granted under law for undertaking the necessary activities for provision of services, in accordance with the limitations established in the concession and in special regulations; b. State monopolies created by law, as long as there are special laws authorizing them to carry out specific activities such as insurance, distilling alcoholic beverages and marketing same for domestic consumption, distribution of fuel, telephone and telecommunications services, electricity, and water. c. Municipalities, with respect both to their internal rules and regulations and to their dealings with third parties. (Article 9 and 69 of the Law and Article 29 of the Regulations).

General Prohibitions

Prohibitions contained in the Competition Act take two different forms: criminal offences and civil reviewable matters set out under Prohibited Conduct. Article 1 of Law 155, as amended by Article 10 of Decree 3307 of 1963: It is prohibited to enter into any agreement or accord that directly or indirectly aims to limit production, supply, distribution, or consumption of national or foreign raw materials, products, merchandise, or services; and, in general, to engage in any type of practice, procedure, or system that aims to limit free competition and to maintain or fix unfair prices. According to Article 46 of Decree No. 2153 of 1992: Law 155 of 1959 prohibits any conduct that affects free competition in the markets which, pursuant to the terms of the Civil Code, are considered to be illegal. (...) this law prohibit and penalize public and private monopolies and monopolistic practices that impede or restrain competition, access of competitors to markets or removal of competitors from markets (...) (Article 10).

Prohibited Conducts

1.Criminal offences include:

i. Conspiracies, combinations, agreements or arrangements to lessen competition unduly in relation to the supply, manufacture or production of a product (Section 45);
ii. Bid-rigging: bid-rigging is an agreement between parties whereby one or more bidders will refrain from submitting bids in response to a call for tenders, or bids are submitted which have been arranged between the parties (Section 47);
iii. Knowingly engaging in a practice of discriminating against competitors of a purchaser of an article by granting a discount or other advantage to a purchaser that is not available to competitors purchasing articles of like quality and quantity (Section 50(1)(a); iv. Engaging in a policy of selling products in any area of Canada at prices lower than those exacted elsewhere in Canada, where the effect or design is to lessen competition substantially or eliminate a competitor (Section 50(1)(b);
v. Engaging in a policy of selling products at unreasonably low prices where the effect or design is to lessen competition substantially or eliminate a competitor (s. 50(1)(c));
vi. Granting to a purchaser an allowance for advertising or display purposes that is not offered on proportionate terms to competing purchasers (Section 51);
vii. Attempting to influence upward or to discourage the reduction of the price at which another person supplies or advertises a product, or refusing to supply or otherwise discriminating against anyone because of that person's low pricing policy (Section 6l(1));
viii. Attempting to induce a supplier to refuse to supply a product to a particular person because of that person's low pricing policy (Section 61(6));
ix. False or misleading representations, when a representation is made to the public that is false or materially misleading (the representation could influence a consumer to buy the product or service advertised). (Section 52);
x. Deceptive telemarketing, which involves person-to-person calls used to make false or misleading representation in promoting the supply of a product or a business interest. (section 52.1).

Other provisions relate to the implementation of foreign directives, agreements relating to participation in professional sport, agreements among banks, and misleading advertising or deceptive marketing practices.

2. Civil reviewable matters include:

i. Mergers: the Competition Act applies to every merger in Canada, irrespective of whether ownership or control lies with Canadians or foreigners. A merger which is believed to prevent or lessen competition substantially may be taken to the Competition Tribunal (Tribunal) for review and the application of remedies (Section 92).
ii. Abuse of dominant position: This involves a situation where one or more persons substantially or completely control a class or species of business, and have engaged in or are engaging in a practice of anti-competitive acts which have the effect of preventing or lessening competition substantially. The Competition Act provides a non-exhaustive list of types of conduct deemed to constitute anti-competitive acts (Section 78 and Section 79).
iii. Refusal to deal: a situation where a person is substantially affected in his or her business or is precluded from carrying on business by the refusal, the person is willing and able to meet the usual trade terms of the supplier, the product is in ample supply, and the inability to obtain adequate supply is due to insufficient competition among suppliers in the market (Section 75);
iv. Exclusive dealing: a situation where a purchaser is required to deal only or primarily in particular products or refrain from dealing in specific products as a condition of obtaining supply, the practice is engaged in by a major supplier or is widespread, and competition is or is likely to be lessened substantially (Section 77);
v. Tied selling: a situation where a supplier as a condition of supplying a product requires a purchaser to purchase a second product or to refrain from using a particular brand of product in conjunction with the first product, the practice is engaged in by a major supplier or is widespread, and competition is or is likely to be lessened substantially (Section 77);
vi. Market restriction: a situation where a supplier, as a condition of sale imposes restrictions as to the market in which his or her customer may deal, the practice is engaged in by a major supplier or widespread, and competition is or is likely to be lessened substantially (Section 77);
vii. Delivered pricing: a situation where a supplier engages in a practice of refusing delivery of an article at any place where deliveries are made to other customers, the supplier is a major one or the practice is widespread, and the practice has the effect of denying a customer or potential customer an advantage that would otherwise be available in the market (Section 80 and Section 81); viii. Specialization agreements: the Tribunal may register an agreement on the application of any party where it finds that the implementation of an agreement is likely to bring about gains in efficiency and the Commissioner of Competition has been given a reasonable opportunity to be heard; a registration in this manner exempts an agreement from the conspiracy and exclusive dealing provisions of the Competition Act (Sections 85 through 90).

Other non-criminal reviewable matters relate to consignment selling, the implementation of foreign laws or directives and refusals to supply by foreign suppliers
and misrepresentations to the public.
Agreements: Any contract, accord, agreement, or practice undertaken consciously or unconsciously in a parallel manner by two or more enterprises. The following agreements, among others, are considered to be contrary to free competition:
1. Those whose purpose or effect is to directly or indirectly fix prices;
2. Those whose purpose or effect is to determine discriminatory sale or marketing conditions for third parties; 3. Those whose purpose or effect is to distribute markets among producers or among distributors;
4. Those whose purpose or effect is to allocate production or supply quotas; 5. Those whose purpose is to assign, distribute or restrict the sources of supply of production inputs;
6. Those whose purpose or effect is to limit technical development;
7. Those whose purpose or effect is to condition the supply of a product to the acceptance of additional obligations which, due to their nature, were not contemplated in the purpose of the enterprise, without prejudice to what was established in other provisions;
8. Those whose purpose or effect is to refrain from producing goods or services or affect their production levels;
9. Those whose purpose is to deceive in tendering or competitive bidding or those whose effect is to distribute contract awards, distribute tenders or to fix the terms of the tenders. (Art. 47, Decree 2153/92).

Act: Any conduct by those who carry out economic activity. The following acts are considered to be contrary to free competition:
1. Violation of advertising standards as contemplated in the consumer protection statute;
2. Influencing an enterprise to increase the prices of its products or services or to give up its intention to lower prices; 3. Refusing to sell or render services to an enterprise or discriminate against same when such an act may be understood as retaliation for its price policy. (Article 48, Decree 2153/92).

Dominant Position: The possibility of directly or indirectly determining market conditions. (Article 45, number 5, Decree 2153/92).

The following conduct constitutes abuse of a Dominant Position

1. Lowering of prices under cost when the purpose is to drive one or several competitors out of the market, prevent them from entering the market or keep them from expanding their market share;
2. Using discriminatory conditions for equivalent operations, which puts a consumer or supplier at a disadvantage vis-à-vis another consumer or supplier with similar conditions;
3. Conduct whose purpose or effect is to condition the supply of a product to the acceptance of additional obligations, which, due to their nature, were not contemplated in the purpose of the enterprise, without prejudice to what is established in other provisions; 4. Selling to a buyer under conditions different from those offered to another buyer when the intent is to reduce or eliminate competition in the market;
5. Selling or providing services in an any part of Colombian territory at a price different from the one offered in another part of Colombian territory, when the intent or effect of such practice is to reduce or eliminate competition in that part of the country and the price does not correspond to the cost structure of the transaction. (Article 50, Decree No. 2153/92).
The law prohibits four types of conduct: total monopolistic practices, partial monopolistic practices, concentrations and unfair trade practices.

The law defines total monopolistic practices as acts, contracts, agreements, understandings, or cooperation among competing economic agents for any of the following purposes: a) Fixing, raising, setting, or manipulating the buying or selling price at which goods are sold or bought in the market, or exchanging information for the same purpose or effect; b) establishing the obligation to produce, process, distribute, or sell a set or limited quantity of goods or provide a restricted or limited frequency, volume, or number of services; c) dividing, distributing, designating, or imposing portions or segments of a present or potential market for goods or services in terms of clients, suppliers, and time or space determined or to be determined; d) establishing, agreeing upon, or coordinating offers or abstention from bidding in public auctions, competitions, or sales. (Article 11).

Acts of this kind are prohibited by law and any person committing such acts shall be punished accordingly. (Article 11).

Partial monopolistic practices
shall be considered those involving acts, contracts, agreements, understandings, or cooperation whose effect is or could be improper displacement of other economic agents from the market, substantial impediment to their market access, or the establishment of exclusive advantage for one or several persons in the following cases:
a) fixing, imposing, or establishing exclusive distribution of goods or services in terms of the subject, the geographical area, or specific time frames, including the division, distribution, or assignment of clients or suppliers, among economic agents who are not competitors against each other;
b) the setting of prices to other terms a distributor or provider must comply with when selling or distributing goods or providing services;
c) the sale or contingent agreement to sell, buy, acquire, or provide goods or services available, which are normally offered to third parties;
d) the sale or contingent agreement to not use, acquire, sell, or provide goods and services available, which are normally offered to third parties;
e) collusion among the various economic agents or the invitation to them to exercise pressure on some client or supplier to discourage him from a given act, or applying sanctions, or obliging him to act in a given manner;
f) the production or marketing of goods and services at prices below their normal value;
g) in general, any deliberate at that results in the withdrawal of competitors from the market or bars their access thereto. (Article 12). For such practices to be deemed in violation of the Law, it must be proved that the economic agent committing them has substantial power over the relevant market, and that the practice in question relates to goods or services offered in or pertaining to that market (Article 13 of the Law).

In determining whether an economic agent has substantial power over the relevant market, the following factors must be considered:
a) Relative market share, and the ability to fix prices unilaterally, or to restrict supply in the relevant market to a substantial degree, such as to render it impossible for other economic agents, now or in the future, to counterbalance that power;
b) The existence of barriers to market entry, and circumstances that may be expected to alter those barriers or to affect supply by other competitors;
c) The existence of competitors, and their relative market power;
d) The ability of the economic agent in question, and of his competitors, to gain access to sources of relevant inputs;
e) Recent market behavior of the economic agent in question.

Exceptions to Prohibited Practices

The Competition Act applies to all sectors of the economy. The only exceptions relate to selected activities such as collective bargaining, amateur sport, securities or fishing. Apart from these general exemptions, several other more limited exceptions are found throughout the Competition Act.
These exceptions take the form of exceptions or defences to specific offences or non-criminal reviewable practices. A few other exemptions limiting the application of the Competition Act are also contained in laws other than the Competition Act.

Exceptions and defenses contained in the Competition Act are the following:

i. Financial Institutions: certain agreements between financial institutions are excepted from the prohibition in section 49. Included are agreements made regarding loans or deposits made or payable outside Canada, underwriting of securities, exchange of statistics and credit information, participation in federally or provincially insured loans programs, servicing customers outside Canada, and agreements approved by the Minister of Finance for the purpose of financial policy. Similarly, an amalgamation or acquisition involving banks is exempt from the prohibitions relating to mergers if certified by the Minister of Finance as being desirable in the interest of the financial system. (Section 94(b)).
ii. Cooperative Associations: the prohibition against price discrimination does not enjoin a co-operative association, credit union, co-operative credit society or caisse populaire from returning to its members, suppliers or customers any surplus arising from its operations. (Section 50(3));
iii. Professional Services: agreements that relate to a service and to standards of competence and integrity reasonably necessary for the protection of the public in the practice of a trade or profession or in the collection and dissemination of information relating to the service are not contrary to the conspiracy provision of the Competition Act. (Section 45(7));
iv. Specialization Agreements: agreements exempted from the conspiracy and exclusive dealing provisions of the Competition Act if the agreement is registered with the Tribunal. Section 85 to 90);
v. Intellectual Property: an act engaged in pursuant only to the exercise of any right or enjoyment of any interest derived under the Copyright Act, Industrial Design Act, Patent Act, Trade Marks Act, or any other Act of Parliament pertaining to intellectual or industrial property is not an anti- competitive act. (Section 79(5));
vi. Joint Ventures: joint ventures undertaken for a specific project or program of research and development are excepted from the merger provisions of the Competition Act. A joint venture qualifies for this exception where: the project would not otherwise have likely taken place; no change of control of any party may occur; a written agreement exists to strict the activities of the venture, govern the continuing relationship between the parties, provide for contribution of assets by at least one party, and provides for termination upon completion of the joint venture, and the combination does not, or is not likely to, prevent or lessen competition except to the extent reasonably required to complete the project or program. (Section 95(1));
vii. Franchise Agreements: franchise agreements between affiliates are not subject to the exclusive dealing, tied selling and market restriction provisions. Similarly, franchise agreements between certain deemed affiliates are not subject to review for market restriction. (Section 77).
viii. Export Cartel: agreements that relate solely to the export of products from Canada benefit from a defense from the conspiracy provisions of the Competition Act, provided that they do not, or are not likely to, reduce or limit the real value of exports of a product, restrict any person from entering into or expanding the business of exporting, or lessen competition unduly in the supply of services facilitating exports from Canada. (Sections 45(5) and (6)).
ix. Restrictive Agreements: no conviction under section 45 may occur if the agreement relates only to specified subject matter set out in subsection 45(3). These exceptions do not apply where such an agreement is, or is likely to (1) lessen competition unduly with respect to prices, quantity or quality of production, markets or customers, or channels or methods of distribution, or (2) restrict the entry into or expansion of a business in a trade, industry or profession. (Section 45(4)). x. Mergers: an exception exists to the application of the merger provisions where the merger will likely bring about gains in efficiency that will be greater than, and offset, the effects of any substantial prevention or lessening of competition and where such efficiency gains would not be attained if an order of the Tribunal against the merger was issued. Section 96 (2) lists the factors which must be applied to determine whether such efficiency gains are present. (Sections 96(1) and (2)).
xi. Bid-rigging: the bid-rigging provisions do not apply to situations where the agreement is made known to the tendering authority before bids are made, where the agreement involves affiliated companies. (Section 47(3)).
xii. Refusal to Supply: a refusal to supply a purchaser on the basis, of the purchaser's low pricing policy is permissible if the supplier has a reasonable belief that the purchaser made a practice of: using the supp1ier's products as loss-leaders; engaging in misleading advertising in respect of the supplier's products; or not providing the level of service that purchasers of that product might reasonably expect. (Section 61(10)). xiii. Exclusive Dealing, Tied Selling and Market Restriction: exclusive dealing and market restriction are not offensive where they are engaged in only for reasonable period of time to facilitate entry of a new supplier or product into a market. Tied selling may be allowed where it is deemed reasonable having regard to the technological relationship between the products to which it applies, or where it is engaged in by a money lending business to better secure loans. (Sections 77(4)(b) and (c)).
xvi. Deceptive marketing Practices: a due diligence defense to bait and switch selling exists where a person took reasonable steps to obtain an adequate supply, did obtain an adequate supply but demand surpassed reasonable expectations, or undertook to and did supply the product or a reasonable substitute within a reasonable time (Section 74.04(3). A sale above price is allowed where an advertisement prominently